Copywriting


MACY’S
:

A conversational, friendly voice for the brand’s expansive customer base.


Emails

Trend Banners

Facebook

Category Pages

Editorial messaging for the watch family-of-business. Focus is on witty headlines that introduce the trends of the day.

Watch Finder

An extensive sitelet selling to all watch customers. Geared to everyone, from the luxury connoisseur to the wristwear newbie.


URBAN OUTFITTERS
:

A hip, sarcastic voice for the brand’s quirky products.


Product Pages

 

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